There are benefits to a piece of news being kept under tight wraps. Although that isn’t the case with most sneaker releases these days, the crew at Extra Butter treated their last two collaborations with Reebok like a movie director treats an upcoming blockbuster movie, controlling the flow of public information on their own and creating just the right amount of buzz before the release of the shoe. Continuing with the ‘Ahchoo’ theme from the Pump AXT, Extra Butter moves on to another Pump classic – its OXT cousin – using the nature-driven colors from Sheriff Ahchoo’s garments with the pheasant feather detailing on the upper (each shoe essentially has its own unique pattern). So not only is EB putting out a dope shoe, they’re singlehandedly increasing the google-search count of ‘Reebok Pump OXT’ and the movie rentals/streams of Robin Hood: Men In Tights – two noted classics that are getting the attention they deserve. Via Sneakernews.com
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